Hi readers, welcome to my fourth blog about Entrepreneurship and Networks!
For this blog, I interviewed two entrepreneurs, one female and one male, and talked to them about their networking behavior. I did this on the basis of a survey, which our lecturers made for us.
The female entrepreneur I interviewed is 49 years of age and has her own company which mainly helps people with marketing, communication and interim management. The male entrepreneur I interviewed is 29 years of age and both founded and (co-)owned a couple of companies in the past and now has his own investment and management company, which he uses to help start-up companies with potential.
Both of them stated that they do a lot with networking and trying to enrich their network. They seemed very proactive to me and during the interview, both of them confirmed that. The female entrepreneur mentioned that her biggest challenge was to find which way of networking actually worked best for her, since she used a lot of networking methods I discussed with her. She told me that talking to people face-to-face and giving them her business card is what she mostly does, but she also likes social media as a means of staying in contact with existing network relations. However, when I asked her a question about blogging and internet forums as a means of networking, she explained that that just wasn’t her style.
As for the male entrepreneur, he told me that his biggest challenge was to contact bigger companies in order to get resources. He still struggled with finding the best way of doing this. This is why he often both attends and organizes conventions. During our conversation, he stressed that in order to make every relationship in your network work, is to make sure everyone has the same expectations in the relationship.
After the interview, I saw a lot of similarities in both networking behaviors. Probably the biggest difference between the two was in tie exploiting (using your network to get resources), since the male entrepreneur did that a little more. However, I think that this might be due to the differences between the two companies, rather than differences in male-female networking behavior.
I hope you’ve enjoyed reading my blog and hopefully you will read my next week’s blog as well! 🙂
This week we had to invite two entrepreneurs and with the help of a survey get to understand their network behaviour better. The male entrepreneur I invited was 23 years old. He, together with his partner have a company which makes unique jackets. The female entrepreneur I invited was 41 years old and has a company making ceramics and teaching how to make it. Both companies are still in a start-up stage, which makes it more interesting to see the difference between how male and female differ in networking behaviour.
Interestingly enough the results of the survey indicate a very similar approach to networking. The biggest difference is that my male entrepreneur does more in tie bonding than my female entrepreneur and with knowledge sharing this is the other way around. The difference is not huge though and could have to do with still being in the start-up phase. They did however say that these two are the most important to them right now and it is a challenge as they want to build up a bigger network in order to make themselves known out in the world. Both entrepreneurs not yet seem to pay a lot of attention to directed organizing and undirected signalling. Again this probably has to do with their start-up situation and will increase over time. They would want to improve on this later, the issue they have is time. It already takes a lot of your time to just have your own business and doing these things, like organizing conventions, would take even more.
Both entrepreneurs have interesting businesses and it is interesting to see how they use their network in their start-ups. I do think that when their networks grow bigger this survey will change a lot, since they get to know more of the right people to get resources from along the way.
See you next week,
For these weeks assignment regarding networks I interviewed both a male and a female entrepreneur using a list of question. After asking these questions, I try to find out together with this particular entrepreneur what the social network dimension are subject of improvement for him or her.
To even out as much as variety as possible, both male and female entrepreneurs are owners of a café in the city I am from in about the same area.
For the female entrepreneur she and I concluded she might do some more about tie sorting and prestigious tie seeking practises, this is because she thought her bar is visited more then enough but didn’t realise she could benefit more from a better and bigger network then she already does from the great place she has her café.
The male entrepreneur mentioned especially to do more with undirected signalling and digital dyadic signalling, since he has got no time to keep up with Twitter and Facebook himself. He does see the importance and thinks there is a lot of room for improvement. Maybe he will make one of his employees responsible for this social media aspect of his business.
Both entrepreneurs engaged a lot in event, apparently a very efficient way to get people to their business. This is quite logical because to like a bar as a costumer you have to have been there once and really had a impression of the atmosphere.
Writing blogs or using Twitter or Linked-In does not have any direct effect for their business due to both entrepreneurs, again this has to do with their line of work and the target group they have for their businesses, which are mostly students.
I think the difference in gender in this line of business results mostly in the male entrepreneur being more practical, so having a big and good network around him and the female being more promotional, making more use of Facebook to attract costumers.