This week our main focus was to focus on designing a theoretical framework on which we can build on further in January. We asked several companies to evaluate the website of SEEDS, and we are waiting for the outcomes. The outcomes and our findings in the theories will be used for creating some new (working) templates for SEEDS. We hope to be finished with the theoretical framework before the start of new course in January. In that month we are going to begin our analysis.
Looking at our theoretical framework, we searched for previous papers about marketing and usability to create insights. Combined with the marketing mechanism AIDA, which we implement on SEEDS, we want to structure the process of new entrepreneurs signing up at SEEDS.
So, there are a lot interesting things to follow for all of you. We are looking forward to actually been valuable for the future of SEEDS in the process of helping more starting entrepreneurs.
Have a nice weekend!
Rayendall Bitorina 2525524