For our last blog we have to write about innovation diffusion and adoption and point out an innovation for entrepreneurs, which is sufficiently spread. It was hard to find such an innovation, but then I thought about CoWorking spaces and how this is an innovation that benefits entrepreneurs greatly.
Coworking is a style of work that involves a shared working environment, often an office, and indepedent activity. Typically entrepreneurs find it attractive to work at home, coworking offers more of a social gathering of a group of people who are still working independently, but who share values, and who are interested in the synergy that can happen from working with people who value working in the same place. Coworking establishes a community and opens doors to a lot of resources from working with plenty of other entrepreneurs, furthermore it offers a great opportunity for networking and socialising.
Coworking was introduced in 2005 by Brad Neuberg, he was also one of the founders of Citizen Space, the first Work Only coworking space. Now, coworking places exist worldwide, with over 700 locations in the United States alone.
Though Coworking is a young concept, it has been growing rapidly in the last 5 years. If we describe the maturity in terms of Rogers (2003), I believe it is diffusing at the edge of early adopters and early majority. More and more entrepreneurs are using it as well as freelancers and it is still expanding on a high level.
Although Coworking services are for individuals it can also be of great use for groups of entrepreneurs or entrepreneurs who don’t have a working space but need a space for meetings and gatherings with clients or companies. It offers great possibilities to get in contact with other entrepreneurs and freelancers and can be of great use to find new resources. I spoke to two entrepreneurs one of them frequently visited the Jam Workspace close by the Vijzelstraat and the other entrepreneur had never been to such a working space. The entrepreneur who frequently visited a coworking space, spoke of its usefulness and how it had offered him many new contacts and liked to be in contact with people instead of just working at home by his lonesome. This entrepreneur was among the first to use coworking spaces and can be considered an early adopter.
Whereas the other entrepreneur can be considered a laggard for not adopting this diffusion, whilst it is proven to be beneficiary for entrepreneurs. He spoke about the fact that he likes to work in private. Though there is something to be said for this argument, there are coworking spaces that allow you to work in confinement. And still offer you to take breaks with others and network during those breaks.
I believe entrepreneurs who work out of home, should use coworking spaces. Though it costs money it offers great benefits like networking, socialising and new resources. This innovation is a surplus for many entrepreneurs, especially entrepreneurs who need to expand their contacts and network.
Chris Boer, 1983342