This week we had to re-invite one of the entrepreneurs we interviewed in the past week and ask them about association membership. I re-invited the 23 year old entrepreneur who owns a company together with his partner that makes unique jackets. I asked him if he had any voluntary membership, but he didn’t yet. He mentioned that he is still in his start-up phase and is too busy right now to join these “clubs” because he is still in university and hasn’t really looked into it. This is why I will pay attention to the alternative question that pays attention to which association I would recommend for him and which social network mechanisms he needs to anticipate on in order to make his membership productive for his business.
I would recommend the entrepreneur to become a member of business and professional associations, since these associations are helpful for increasing business interest. So the brand gets more known in the world and his network can grow bigger and create access to more resources. This is especially important because he is still in the start-up phase of his company. To make his membership productive for his company I would recommend him to come and participate in meeting actively and maybe even organize these.
What came forth out of the interview later, was that the entrepreneur does go, with his partner, to conventions to look at the latest trends and keep up with what the market wants. This is where he also meets some other shop owners and get to know what they do and how they work in other companies. This is why these exhibitions can create a valuable network for him.
See you next week,