For these weeks assignment regarding networks I interviewed both a male and a female entrepreneur using a list of question. After asking these questions, I try to find out together with this particular entrepreneur what the social network dimension are subject of improvement for him or her.
To even out as much as variety as possible, both male and female entrepreneurs are owners of a café in the city I am from in about the same area.
For the female entrepreneur she and I concluded she might do some more about tie sorting and prestigious tie seeking practises, this is because she thought her bar is visited more then enough but didn’t realise she could benefit more from a better and bigger network then she already does from the great place she has her café.
The male entrepreneur mentioned especially to do more with undirected signalling and digital dyadic signalling, since he has got no time to keep up with Twitter and Facebook himself. He does see the importance and thinks there is a lot of room for improvement. Maybe he will make one of his employees responsible for this social media aspect of his business.
Both entrepreneurs engaged a lot in event, apparently a very efficient way to get people to their business. This is quite logical because to like a bar as a costumer you have to have been there once and really had a impression of the atmosphere.
Writing blogs or using Twitter or Linked-In does not have any direct effect for their business due to both entrepreneurs, again this has to do with their line of work and the target group they have for their businesses, which are mostly students.
I think the difference in gender in this line of business results mostly in the male entrepreneur being more practical, so having a big and good network around him and the female being more promotional, making more use of Facebook to attract costumers.