Last monday, finally after several cancellations, I had my first crowdfunding podium in our headquarters with one of the entrepreneurs of Doorgaan.nl. It was a very nice, and hectical day in which we created a lot of awareness for the project of this entrepreneur in our own organization, and luckily a lot of the responses were quite positive.
There is only so much we can do on such occassion, we can not force colleagues to invest in their project but we certainly show entrepreneurs that we care for their projects and like to support them in any way we can. This fits in a.s.r. marketing strategy which emphasizes on helping people who need the help. A.s.r. aims to level up their corporate social responsibility by embracing insurance companies as organizations to help people, who need that help. This in fact is of course the nature of all insurance products and companies, however these values seem to be neglected by some insurances.
Furthermore, after the program for the entrepreneur finished I switched over to ‘recruiting’ suitable projects and entrepreneurs for our crowdfunding platform. There are a lot of interesting projects suitable for crowdfunding purposes out there, waiting for us to contact them. So we are busy making an excel file through which we will discuss several interesting cases.
For this upcoming monday, another entrepreneur is coming over and I have set all arrangements to make this a succes as well. Looking forward to this!
‘Till next week!