This week was our first meeting as a group of six people working on our challenge. In a room at the Vrije Universiteit we sat together started to make a plan for our video and our leaflet. For the video and the leaflet we will not use the entrepreneur directly as our targeted audience. We decided to use the direct family, in particular the partner and the children, since we think that if direct family tells an entrepreneur their in trouble and need to think about exit strategy, the entrepreneur will listen and consider thinking about it. This will eventually make our challenge a success. After asking an expert on exit strategy, an entrepreneur who gone bankrupt, he confirmed this could work we decided to work on our video and leaflet with this targeted audience.
The main question for our first meeting was how the video and the leaflet will going to look like, to have the highest chance to reach the direct family of the entrepreneurs.
For the leaflet we thought it is important to have an “eye catcher”. This eye catcher must be striking, simple and easy to read. So it could be something like “de schijf van 5”, a Dutch simple figure which explain everything you need for a healthy diet. For this we decided to do a surrey on people who actually gone bankrupt and know what factors are essential when entrepreneurs are in need of an exit strategy. From that we hope to create our own figure with the essentials when entrepreneurs are in need of an exit strategy.
For the video we wrote some sort of a script with scenes with the aim to create a shock-effect or to create a recognisable situation for the direct family members of entrepreneurs. We sent the script to some film and theatre experts and are waiting for their feedback.