WEEK 43, Fernando Cuenca (2557007), Overview

WEEK 43, Fernando Cuenca (2557007), Overview

Hey readers!

This time you won’t be reading any specific theme I find interesting. I will rather describe what my learnings in the Introduction to Entrepreneurship have taken me and how has my conception of entrepreneurship changed throughout the entire class, blog and projects.

Safe to say that I had a very close-minded perception on entrepreneurship before I began studying here. Not far away from what it actually is, I considered entrepreneurs to be business investors that manage their way into profit. At this point I know value creation is an essential part in the entrepreneurial process, but I was oblivious to the many variables of the event.

The main assignment throughout the course was to make a progressive theoretical analysis on an entrepreneur of your choice. I chose Starbuck’s CEO Howard Schultz. With this assignment we viewed the entrepreneur’s development from a theoretical angle. From his roots, to the moment he recognized his venture opportunity, to the repercussions that the environment where he enacted provoked, many variables where covered. But the fact that no variable was concisely established and thoroughly attached whilst descarding the other side of the spectrum (such as Schumpeterian Innovation versus Kirznerian Opportunism) means that this transitional event carries many dependants and points of view that alter a descriptive analysis.

This only means that at this moment, we live in a world where opportunities are imminent and the management capabilities are endless. With the rise of Web 2.0 and user generated content, all you need is a concise idea and of course the right drift through the entrepreneurial process. “Anyone” can be an entrepreneur, anyone with a clear opportunity and the right skills to go through the development. This would imply that competitive advantage is an aspect to always keep in mind since threats and shortcomings ensue in almost every case that doesn’t involve a “new” service or product.

After the course ended, I felt like I still had an idea of what entrepreneurship was. There is no concise framework of knowledge for this phenomena as it always changes. Some patterns may be found in the entrepreneurial process (as proven in a survey assignment conducted in the class) but this transitional event means that anything is possible (negative or positive, profitable or knowledgable) and that persistance, ambition and belief is key.

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